Yeh you’re right. But the other element he’s throwing in is Fogg’s Tiny Habits. So it’s those three combined, in such a way that he makes it his own, and as demonstrated here, achieves a bit of erasure along the way.

Also - that life hack article - he’s published that same stuff many many times before. It’s basically an extract from his book. He republishes it every where. And it works, he takes ownership of the idea in people’s minds.