FWIW this is in the normal range for what a good blog post costs any business. My first job paid me $50 per blog post and I churned out a few a week. My second job did $1,000 for three very high quality ones per quarter. (Blogging is no where near my day to day job).
All were just posted on the corporate blog for seo, building the brand as experts, etc. One of my posts was reblogged by some major outlets, so definitely worth the cost for my employer.
Hard to overestimate the value of a high quality, viral blog post for SEO and business development. A lot of engineers don’t understand how important these are.
Unfortunately, there are way more companies and engineers who understand the importance than ones able to produce high quality blog posts, so you end up sifting through tons and tons of almost useless, often outdated hello world tutorials when looking for in-depth knowledge on any popular topic.
It would be cool if such an aggregator had a commenting feature so people can discuss the title of the article without even bothering to read the article!
Posts I write for my personal blog would also cost around $1k on my rate. I do it to build personal brand for consulting. So far it was worth it. Some customers referred posts I wrote almost decade ago.
Blogging is partly a numbers game. Not every piece of content is successful. But if a blog post does rank well/go viral, it can make up its costs 10-100x.
All were just posted on the corporate blog for seo, building the brand as experts, etc. One of my posts was reblogged by some major outlets, so definitely worth the cost for my employer.