I think the position of this article requires a poor assumption with regards to the "marketplace of ideas." It assumes a majority of rational, fact-checking, good-faith actors which is just not the case in the real world. And without that particular check in place, falsehoods gain an undeserved advantage in the "marketplace of ideas."
So in this view, who gets to determine who is a "rational, fact-checking, good-faith actor" who should enjoy the privilege of free speech, and conversely, who should not have those same rights?