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> coworker saying "Oh, I bought this awesome coffee maker on Amazon last night!"

This x1000.

I have seen people invite others to eat lunch at restaurants that only accepted credit cards in order to elicit such a data sample.



Yeah, it's not just emails of course. You can do it with web traffic data. You can do it with credit card data. You can do it with geolocation data. You can do it with TV viewing data.


Wait, what? Please tell us more




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