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> And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. [...] This issue is NOT about freedom of expression...it’s about freedom to pay for expression (and freedom to pay for having others see your expression), and I don’t think that’s inherently a good thing. It’s certainly not what the first amendment is about.

Doesn't the same argument also apply to ads in radio, TV, newspapers, mass mailing, email campaigns, and paying a guy to hand out brochures? Would you agree that it is equally bad to allow political ads in all these contexts? Genuinely curious here if the principle is meant to be applied consistently, or if the internet is different somehow.




Those advertising methods don't allow you to micro-target based on people's private behavior. Micro-targeting and machine learning lets campaigns (like Cambridge Analytica's) generate what's effectively a thousand different campaigns, targeting exactly what triggers specific people the most. There's absolutely nothing stopping them from saying the exact opposite thing to two different people. That's what our current institutions may not be prepared to handle.




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