Despite the advice to add enterprise pricing — advice which I’ve given in the past too — I think you’ve done exactly the right thing with your pricing.
Pricing is a form a bike shedding. You can spend an infinite amount of time worrying about it, and there is no one right answer.
But one thing that a fixed price of $49/mo regardless of team size will do for you is put a hard cap on how much you will work on closing a single account.
Even assuming a very sticky product, by fixing the price your guaranteeing a whale isn’t going to show up in your inbox, promise the world if only features X, Y, Z existed, get you running in circles chasing that ghost, and then disappear without paying a dime, leaving with a pile of code that adds no value to your true customer base.
This pattern is extremely common for small companies that dream of being the next Enterprise SaaS, and the big companies with high probability will never buy from you, but will have no problem dangling carrots that waste your extremely valuable cycles.
Fixing the price is a very overt way to maintain focus and declare that you are going to own your own feature set and build the product you want to build, take it or leave it.
As a sole proprietor this is the safest way for you to grow your company at this stage.
Ignore all pricing discussions and just focus like hell on features that increase your SAM (the number of customers who could actually use your product), your reach (the percentage of your SAM that know you exist) and your conversion (the percentage of people who know you exist that ever actually pay you money).
Also remember that when you start out, the customers you have are not always the customers you want. The low monthly price is a great way to say, tell me what you like and don’t like, but don’t expect me to move mountains to build something special for you.
Pricing is a form a bike shedding. You can spend an infinite amount of time worrying about it, and there is no one right answer.
But one thing that a fixed price of $49/mo regardless of team size will do for you is put a hard cap on how much you will work on closing a single account.
Even assuming a very sticky product, by fixing the price your guaranteeing a whale isn’t going to show up in your inbox, promise the world if only features X, Y, Z existed, get you running in circles chasing that ghost, and then disappear without paying a dime, leaving with a pile of code that adds no value to your true customer base.
This pattern is extremely common for small companies that dream of being the next Enterprise SaaS, and the big companies with high probability will never buy from you, but will have no problem dangling carrots that waste your extremely valuable cycles.
Fixing the price is a very overt way to maintain focus and declare that you are going to own your own feature set and build the product you want to build, take it or leave it.
As a sole proprietor this is the safest way for you to grow your company at this stage.
Ignore all pricing discussions and just focus like hell on features that increase your SAM (the number of customers who could actually use your product), your reach (the percentage of your SAM that know you exist) and your conversion (the percentage of people who know you exist that ever actually pay you money).
Also remember that when you start out, the customers you have are not always the customers you want. The low monthly price is a great way to say, tell me what you like and don’t like, but don’t expect me to move mountains to build something special for you.