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> I spent a few days tracking down about 40 Photoshop bloggers, and sent each one a personalized email with an offer of free products to give away. Only one of them bothered to reply: "I'll do it if you send me $500 first".

Yeowch! chaosmachine, this has been the exact opposite of my experiences doing this. Maybe it is the way it works in Photoshop-blog-land, but most of the bloggers I've contacted have been happy to get a lead.

Just more proof that every situation is unique. You have to try _everything_ if you want to succeed.



I'd specifically track down 40 bloggers that weren't necessarily the largest in their space. And make it as easy as possible for them to participate. Plus, try to make your email as unformulaic as possible (sound like an underdog smallfry trying your amateur best to make an honest living).

I get emails to one of my sites offering deals and the reasons I ignore most of them are:

  - email reads like bulk spam
  - email is TL;DR
  - running the promo would require more than a few minutes work


If he wrote it like:

Hey, I don't read your blog but here is my shiny new product...

Then it'd have reached spam folder already. It'd be interesting to compare what you two wrote in there.




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