Yes but if Apple is trying to "be seen as the secure and private platform" then really from a consumers point of view they should be diverting resources to being secure and private.
The fact that this is possibly two faced by google doesn't change the fact that it is a net good if Apple is sincere in their pivot, because they'd want this dealt with anyway and they get them highlighted for free. If Apple just want to be "seen" as secure and private without actually making it so then it's good that it's being exposed as hollow words.
You 'may' have a point with smaller competitors to Google but really Apple is a large enough target that there are other capable threats targeting them that will use these vulnerabilities for worse than just keeping them in line with their marketing material.
I don't understand why this is an either or type scenario. Apple should be focusing on security as you've stated, AND Google uses Project Zero as a tactical weapon.
The fact that this is possibly two faced by google doesn't change the fact that it is a net good if Apple is sincere in their pivot, because they'd want this dealt with anyway and they get them highlighted for free. If Apple just want to be "seen" as secure and private without actually making it so then it's good that it's being exposed as hollow words.
You 'may' have a point with smaller competitors to Google but really Apple is a large enough target that there are other capable threats targeting them that will use these vulnerabilities for worse than just keeping them in line with their marketing material.