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> What if they want faster shipping? I'm not going to pay for 1-day express shipping for everyone; that's very expensive when you're not Amazon.

People absolutely expect to pay for fast shipping; people just expect baseline slow shipping to be free.

> What if they're in another country?

Depends on the industry you're in, but it seems a lot less reasonable to expect free international shipping, unless you're buying something that costs high-three-figures or four-figures.

> If they only order one small item, the shipping cost is a very large percentage of the total cost to the seller.

USPS and hybrid shipping options can be relatively cheap, for domestic shipping.

> you've now priced all your items with the assumption that they're only buying that one item

You could always offer multiple-item discounts at that point.




>USPS and hybrid shipping options can be relatively cheap, for domestic shipping.

Actually, they really aren't, not for private shippers. If your item is tiny, you can ship it for around $3 by 1st class; if it's over 1 pound, it's not going to be cheap. For something that only costs $5-10, that's very significant.

>You could always offer multiple-item discounts at that point.

People look at initial price first, and won't see your discount until later. The competitor with a cheaper per-item price will get the sale.




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