"Artist. It doesn't matter if they're inventing the iPad or a new irrigation system. Their work is not their work. Their work is their art. It is what they were meant to do and - in the end - it is art. Both in the creation process and in the final product. Incompatibles embrace the artist's way and follow their muse. They don't care much about market research or customer insights. They know better than both."

That's my favorite.