It's not of the same magnitude of Theranos to be sure. And there is no consumer fraud now as they offered to fully refund all the juicers. I think the investors have a significant fraud claim against senior management who solicited them but:
a) Juicero is broke, and "piercing the corporate veil" is difficult and expensive.
b) It would show exactly how credulous the investors were, as well as their outstanding lack of initial and ongoing due diligence and oversight.
Definitely. I think B is why we don't see many fraud cases brought here. I doubt Theranos would have been exposed like this if they weren't working in a regulated space. Although doing big fraudulent deals with Walgreens and Safeway didn't help; as non-investors and publicly traded companies, they had less reason to just slink away quietly.
a) Juicero is broke, and "piercing the corporate veil" is difficult and expensive.
b) It would show exactly how credulous the investors were, as well as their outstanding lack of initial and ongoing due diligence and oversight.