I don't see how you can justify the claim that a scrollable map with hotel locations and prices isn't "presented to actually help visitors".
Of course there's some synergy between helping visitors and profit to Google, that's how business models work. And if you think that following the links to hotels.com and tripadvisor.com will get you more altruistic and unbiased information than the Google links then I'd like to sell you this fine bridge with air conditioning, great views and swimming facilities, which 93% of visitors rated as 4 stars or higher.
Of course there's some synergy between helping visitors and profit to Google, that's how business models work. And if you think that following the links to hotels.com and tripadvisor.com will get you more altruistic and unbiased information than the Google links then I'd like to sell you this fine bridge with air conditioning, great views and swimming facilities, which 93% of visitors rated as 4 stars or higher.