By removing the physical keypad you totally screw everyone with vision impairments. Check out the keypad and side-screen buttons next time you use an ATM, they most likely have braille on them. The 90° thing is a good idea though.
I wonder if the 90° orientation really does make people feel more secure as the narrator claimed. Did they conduct some kind of research or just declare it to be so?
Personally, I'd think it would make me more aware that I'm being watched by a line of impatient people waiting to use the ATM.
