Nothing Cadbury ever did was good for the world of sweets and chocolate. Nothing.
I'm sorry your childhood was perverted by one of the first corporations to chew and regurgitate foreign cultural items for mass consumption.
For god's sake, never buy Cadbury's. The chocolate is terrible and often is not even chocolate. Cadbury's is the worst that England can offer, an example of how English taste was destroyed by the search for profit. If there is one silver lining in the whole Brexit thing, is that Cadbury's chocolate will once again be uncompetitive in Europe compared to continental offers.
I grew up on Dairy Milk chocolate. It doesn't matter to me if snobs get upset that it's low cocoa mass, it's still a sweet and tasty confection, what's in a name.
It's interesting to me how you phrased your comment "nothing for the world of sweets and chocolate"; who cares about that. McDo have probably fine both for "the world of burgers and fries" but occasionally I eat there and it suits the purpose.
That said, since Kraft took over Cadbury chocolate has changed beyond recognition and I no longer buy it.
The relationship between popularity and quality (or rather the lack of relationship) is well understood. Cadbury's defined the UK market at one point in history and then basically defined what "chocolate" is for UK people; but it's unanimously reviled in the rest of Europe. It's also the chocolate manufacturer keenest on adding "bad stuff" to its products, among European companies.
It's not about being a snob - Cadbury's is objectively low-quality stuff. It's also very popular in a specific market for historical reasons, which makes it a good commercial proposition. The two concepts are not exclusive.
> If the chocolate was so terrible, then why is it the most popular chocolate in the UK? Why would Nestlé have bought Cadbury's?
I am not sure the first is a reasonable question considering that popularity and quality hardly ever go hand in hand, especially in a country like the UK. Additionally I assume the second question has nothing to do with the chocolate quality.
For god's sake, never buy Cadbury's. The chocolate is terrible and often is not even chocolate. Cadbury's is the worst that England can offer, an example of how English taste was destroyed by the search for profit. If there is one silver lining in the whole Brexit thing, is that Cadbury's chocolate will once again be uncompetitive in Europe compared to continental offers.