The challenge is that there are two orthogonal issues here: Sympathy for users and criticism for businesses.
If someone spends thousands of dollars on hair implants because they believed an informercial telling them that they will get laid every night of the week, I would sit them down and have a long talk about tooth fairies, santa clause, bridges, and swamp land salesmen.
So perhaps it is a very good idea not to put anything online that would ruin you if it leaked. But it's still reprehensible to leak things after setting an expectation that they are private.
If someone spends thousands of dollars on hair implants because they believed an informercial telling them that they will get laid every night of the week, I would sit them down and have a long talk about tooth fairies, santa clause, bridges, and swamp land salesmen.
But I would still despise the businesspeople preying on the gullibility or naivité of their customers.
So perhaps it is a very good idea not to put anything online that would ruin you if it leaked. But it's still reprehensible to leak things after setting an expectation that they are private.