I have location history disabled. Over the weekend I was prompted to give them more information about a restaurant I had visited.

Right up to the creepy line, then a giant leap over it.

I also went into the supermarket on the weekend, and when I left I had a notification telling me that Android pay is supported there. I normally have location turned off, but it really hit home just how much data Google is collecting, and the ability that affords them to be able to do some pretty serious user profiling. We have to remember that with Google, we are the product. We might all hate it, but that's how it is!