Never heard that no manager has ever been fired for hiring IBM?
When you go with the market leader, or a big player, the perception is that there's a smaller chance of things going wrong, and when they do, they have more resources than the smaller player.
I thought that had more to do with the fact that if something goes horribly wrong no one will fault you for going with the market leader - where as if you took a risk on something unproven you may have also risked your job.
Yes, and the reason none will fault you is because the perception I spoke of, which is molded by marketing campaigns like we're seeing here. So I was talking about the reasoning of _why_ being perceived as the leader, or as the best tech supplier, is important.
When you go with the market leader, or a big player, the perception is that there's a smaller chance of things going wrong, and when they do, they have more resources than the smaller player.
It's Marketing 101.