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Apple is rumored to have a strategic emoji reserve. The more they want people to install an update, the more emojis from the reserve they release as part of it. Because this is basically the only thing that drives OS updates among average people.


New emojis are actually created by the Unicode consortium so they they are interoperable across ecosystems.


They assign the code points, yes, but Apple makes the art assets in their fonts so that they can actually be rendered.




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