There’s also VAL, one of the 80s era languages that influenced Haskell (via SISAL). Alas, outside the parallel languages community I don’t think many people are familiar with that VAL.
It will work to their advantage. Anyone learning one of these language is looking for "the new hotness", and will probably become aware of the other similarly named languages in the process, and will thus look them up. JavaScript did it, how did that turn out for them?
Hahaha, it would fit perfectly. We should open an issue in Beef programming language issues list to change the name because it is violating the V +{a,l,e} rule. :D