Semi-OT: I suspect that Amazon is going to end up with the lion's share of the smart home assistant market.
I see a lot of Amazon advertising on television for Alexa and their devices. I don't see much for Google, and I don't think I've ever seen a TV for Apple's device.
Furthermore, I'm now seeing Alexa being mentioned outside of Amazon ads. For example, Frito Lay has a TV ad that is a variant on one of their earlier ads for their variety pack of snack sizes bags of potato chip. In the variant as the mom in the ad leaves for her daughter's soccer game, taking the variety pack with her to provide snacks for the kids, she calls out to Alexa to order another pack, and a text overlay shows the exact phrasing for this order.
I don't know if Frito Lay added the Alexa bit on their own, or Amazon paid them to do so [1], but either way if this starts happening with other products I think it will really give Amazon a boost.
[1] I can see it going either way. I can see Amazon paying to be included as a way to promote Alexa. But maybe Frito Lay makes more on the sale if you buy via Amazon than if you buy from your local store, and so they did it on their own.
I see a lot of Amazon advertising on television for Alexa and their devices. I don't see much for Google, and I don't think I've ever seen a TV for Apple's device.
Furthermore, I'm now seeing Alexa being mentioned outside of Amazon ads. For example, Frito Lay has a TV ad that is a variant on one of their earlier ads for their variety pack of snack sizes bags of potato chip. In the variant as the mom in the ad leaves for her daughter's soccer game, taking the variety pack with her to provide snacks for the kids, she calls out to Alexa to order another pack, and a text overlay shows the exact phrasing for this order.
I don't know if Frito Lay added the Alexa bit on their own, or Amazon paid them to do so [1], but either way if this starts happening with other products I think it will really give Amazon a boost.
[1] I can see it going either way. I can see Amazon paying to be included as a way to promote Alexa. But maybe Frito Lay makes more on the sale if you buy via Amazon than if you buy from your local store, and so they did it on their own.